I didn't start my career knowing my value. I learned it the long way—by doing the work, sharpening the craft, and showing up with intention. For years, I treated my range like a liability.

Designer.
Developer.
Art director.
Systems thinker.
I thought being "good at many things" meant being "not great at one." So I played small. I blended in. I let the work speak, but I didn't.

Then the work got louder.

Leading teams. Building systems from scratch. Shipping real products. Holding the bar higher each time. From early UI days at Neds, to shaping design culture at Entain, to owning both design and engineering on the founding team of a startup—the pattern became clear:

Range wasn't a weakness. Range was the engine.

Design, code, direction, strategy—none of them existed in isolation. They fed each other. They sharpened each other. They made things better.

That shift changed everything.

I stopped undervaluing myself. I stopped waiting for permission. I realised skill isn't static—it's a decision, made daily.

That's where Get Good came from.

Not as a taunt. Not as ego. But as a personal truth: Getting good is a journey you can choose to own. You can raise your standards. You can build with intention. You can make the work better—and yourself with it.

Getting good isn't a phase. It's maintenance. It's discipline. It's staying upgraded — not waiting for the world to move, but moving yourself first.

Skills get sharper with use. Systems evolve. Standards rise. The work demands versioning, and so do we.

I treat growth like software. Release. Learn. Iterate. Upgrade skills, systems, and standards with intent.

Today, my craft sits at the intersection of design, engineering, and direction. I lead products from both sides of the brain. I build systems that scale. I bring clarity where things are messy. I help teams sharpen their thinking and elevate their output.

I've earned confidence through the work. Through the teams I've guided. Through the products I've built.

This is who I am now: Someone who understands the value of range. Someone who treats quality as a decision. Someone who's still getting good—and always will be.

Because mastery isn't a finish line. It's a mindset.

And I'm here to build things that carry that intention.